Geographic analysis can be used to determine effectiveness of digital experience based on location, and is especially helpful for B2B customers. This can be used to understand conversion by country, state, and city levels. Identify opportunities to improve goal conversions by maximizing traffic volumes and likelihood to convert for your regional prospects and customers.
The visitors to your website likely exhibit different behaviors depending upon the geographic region they are visiting from. It is crucial to understand the location of your customers and prospects, especially if your business has physical retail locations.
Site Optimus can help you quickly determine where opportunities exist based on the locations of your visitors. We will analyze your data for all your visitors and show you the biggest opportunities for improvement.
You can then use these insights to tune your messages, and track success after you have made the changes.