Conversion Rate Optimization

Building traffic on a website is undoubtedly important; but convincing visitors to become customers is what makes your business successful. No website is perfect and identifying the opportunities to convert your traffic into customers can be hard even for digital professionals. A proper conversion funnel allows all types of traffics has creates sales; you’ll need to optimize your website to successfully convert as much traffic as possible. This is where SiteOptimus.com comes in.

There are emerging tools and analytics services on the market to optimize your website. Google Analytics is one of the most basic of these tools and is the standard for capturing data. If you are ready to leverage the data you are collecting through Google Analytics, you are ready to take advantage of SiteOptimus.com starting with the rest of the article.

SiteOptimus.com and Conversion Optimization to the Rescue

SiteOptimus.com uses proprietary algorithms to help you gain actionable insight into your customers’ behaviors and presents these opportunities to you. You then leverage these insights to optimize your customers’ conversion outcomes for your customers and business.

What to expect from Site Optimus

The rate that you successfully convince website visitors into becoming customers, or the conversion rate, is one of the most important metrics of website performance, especially for retail websites. Calculating conversion rates and identifying the critical success factors is easy with the help of SiteOptimus.com. Website conversion is an important metric, but individual conversion rates for every marketing tactic can help you determine which ones are working and which are not worth your time. With SiteOptimus.com, you can track the rates for each individual tactic using the easy to use platform.

But How Do I Improve My Site with Conversion Rate Optimization?

There are three main components of our conversion rate optimization algorithms – Demand generation, content, and sales conversion. Demand generation helps you achieve greater response from marketing tactics. Content optimization helps understand content effectiveness and optimizes getting visitors to the first step in your acquisition process. Sales funnel analysis helps your customers complete a transaction or application. These components together make up conversion, and you can use each to optimize your website.

We have developed Site Optimus to help ecommerce managers and digital marketing professionals optimize conversion across three key areas of business: demand generation, website merchandising, and sales funnel.

• Demand generation

  – raising awareness of your products and/or services to people who are interested in buying your product. Site Optimus can measure conversion for different digital marketing tactics, determine where to land customers as they enter your website, optimize your channel mix and improve your customer targeting.

• Content optimization

  – Improving visitor “consideration,” which is the second component of conversion rate optimization. Site Optimus can help you determine which content is working and which is not, which pages are best candidates for testing, and whether or not your site works well for types of users or devices, such as mobile.

• Sales funnel

  – improving completion by identifying areas of customer abandonment. By analyzing the application process and determining where visitors are dropping off or abandoning your page, we can determine which page is causing visitors to abandon the site. We can also determine which factors are causing the lose of your sale.

Identify New Opportunities Now

Google Analytics is an amazing tool, but capturing data is just the beginning when it comes to improving your conversion rate. Site Optimus was born to analyze your data and discover new areas of opportunity. To get started, simply sign up for Site Optimus’ free trial. After that, login using your Google Analytics credentials and run the algorithms that you find relevant. Within seconds, Site Optimus will provide actionable insights and recommendations. Our easy-to-interpret results will help you create a clear action plan that will significantly optimize your website conversion.